Data storage

Pure Storage seeks to double data storage efficiency with new launches

Los Angeles: California-based data management and storage-as-a-service platform Pure Storage on Tuesday launched FlashBlade//S, a new family of modular-architecture storage products.
The listed company, which recently set up an Indian R&D center in Bengaluru, also announced the expansion of its Evergreen Storage-as-a-Service portfolio with the introduction of “Evergreen//Flex”, a new architecture at fleet level.
The new FlashBlade//S platform helps better adapt to growing enterprise unstructured data workloads by delivering more than double the density, performance and power efficiency of previous versions, the company said. society. FlashBlade//S sports a modular architecture that allows storage, compute, and networking elements to be upgraded flexibly and without disruption. “It’s not just the latest scalable platform organizations will need, but also the right choice to meet environmental and sustainability ambitions, which are increasingly important to customers,” said Matt Burr, GM, FlashBlade, PureStorage.
The new Evergreen Flex architecture provides the flexibility and adaptability to move performance and stranded capacity where data and applications need it most.
Pure Storage also launched AIRI//S, a next-generation AI-ready framework jointly developed by Pure Storage and NVIDIA.
Pure Storage CEO and President Charles Giancarlo told TOI that the company’s product vision is increasingly driven by environmental concerns. “Our systems use much less space, energy and cooling than our competitors. While customers didn’t care [metric] over the past four years, it has become a big demand over the past four months,” Giancarlo said. “The environmental footprint of data storage and management is going to become a big consideration,” he added. The FlashBlade//S, for example, helps customers achieve their sustainability goals with 48% less power and 28% less cooling.
Speaking about the company’s key plans for the next few years, Pure Storage founder and visionary director John Colgrove said the company is keen to expand its R&D centers outside of the US – like that of Bangalore – at its Silicon Valley hubs. “These are not just outposts for us; these are central sites that will be responsible for producing products,” he said. “We want Bengaluru to be a Center of Excellence (CoE) for product development and not just engineering,” he added.
The disaggregation of storage platforms has emerged as the key to creating efficient IT infrastructures in recent years, and Pure aims to address this with the new launches. Pure Storage has a fully QLC proprietary architecture. QLC (Quad-level cell) flash memory, or QLC SSD (solid-state drive), is a next-generation memory technology that has emerged as an alternative to hard drives with increased performance.
The company beat street estimates last week when it reported quarterly revenue of $620 million for the March quarter, posting 50% year-over-year growth.
The author is in Los Angeles for Pure Storage’s annual technology conference, Pure Accelerate.